The Story of Vellichore

Every great story has a turning point—a moment when challenges turn into opportunities, and change becomes the spark for something even greater.

What started as Uncle Frank was more than just a brand; it was a vision, a movement, a way for people to express themselves. But sometimes, the road to something legendary comes with unexpected detours. Due to some legal stuff, we had to rebrand, but instead of seeing it as a setback, we saw it as a fresh canvas. That’s how Vellichore was born.

Vellichore isn’t just a name; it’s a statement. It’s about depth, nostalgia, and the stories woven into every piece we create. The energy, the passion, and the vision remain the same—only now, we’re stronger, sharper, and more dialed in than ever.

The past brought us here, but the future? That’s where things get exciting. Big things are coming, and we’re just getting started.

Welcome to Vellichore.